Teeing Up This Week’s Breaking News - January 20
Reporting from the first hole, where we are ready to tee off and hammer away with this week’s breaking news in the vast green landscape of golf. My name is Tessa Lapradez, and I’m here to give you an update about the sport and all things golf on and off the court. With the 2024 end-of-the-year TV deal secured between the ever-divisive LIV and FOX Sports and the debut of TGL, this is the year of innovation for golf. Off into the course we go!
If DJ Khaled isn’t screaming, “Let’s go golfing,” he is announcing another major collaboration. During Reggie Jackson’s Celebrity Golf Classic, the golf fanatic and mogul gave a sneak peek of the Travis Scott and Cactus Jack golf collection with Nike (Hypebeast). Add a line to explain what the collection is, how much it costs, target audience, etc.
Take a peek at what you can wear on your next outing to the course in Summer 2025:
https://www.instagram.com/djkhaled/?utm_source=ig_embed&ig_rid=66f505cc-24b0-4732-9669-feedc3893100
Major Moves:
Good for Good Good Golf!
The golf influencers, who have amassed almost 2 million followers on Youtube, announced that they will be sponsoring PGA Tour professionals in a deal including apparel and content creation (FOX Business). They’ve signed Joel Dahmen fresh off of Netflix’s “Full Swing” docuseries, as well as Beau Hossier, Willie Mack II, Michael Block, and PGA rookie John Pak (Golf Week). What will they do, exactly?
The deal signifies the growing influence and popularity of YouTube and content influencers in offering the intersection between professional players and rookie golfers. The sport is made that much more entertaining when seeing a new side of the athletes who are predominantly viewed in a demure and calm manner. I like the shoutout to demure, but how does this deal do that?
Leaders for the Long Game:
Bye, Greg Norman! After indelibly marking the game and ushering in a new era of golf filled with intrigue and conflict, Norman is being replaced as CEO of ??? with Scott O’Neil. “Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf’s position as a preeminent global sports and entertainment company and to lead our amazing teams and players for years to come,” said LIV Golf Board Chairman Yasir Al-Rumayyan in a newly released statement (Golf Week). Did they say why? If not you should say that .. also it wouldn’t hurt to remind us in a few words of Norman’s legendary status.
LIV Golf shook the foundation of the sport forever by challenging the PGA as a rival tour, stealing world-class golfers Jon Rahm, Brooks Koepka, and Dustin Johnson. The PGA Tour and Saudi Public Investment Fund continue negotiations that aim to mend the two tours and heal the golf world (NBC Sports).
